An award-winning filmmaker, media consultant and trainer, she began her career in 2007. In 2008, she enrolled in the Documentary Filmmaking Fellowship Program at George Washington University. She also received training from the University of Southern California in partnership with the Royal Film Commission of Jordan.
In 2009, Asma traveled to Gaza to direct her medium-length documentary “I Am Gaza,” which was the opening film at the Amal Festival in Spain, and the guest of honor at the Arab Film Festival in Algeria.
In 2013, she obtained a Higher Diploma from Madrid Film Institute in Directing for Film and Television.
Her 2016 feature documentary, “Aisha” won the Best Film Award at the Malmö Film Festival in Sweden.
Over the years, Asma has worked with several television broadcasters such as ARTE, France 24, MBC, Al Jazeera, Al Araby, and co-produced a film for PBS. She also worked with non-governmental organizations such as: The United Nations, the German Agency for International Cooperation, and others. She provided workshops for beginners in Jordan, Saudi Arabia and Palestine.
In 2021, Asma traveled to Gaza aiming at giving workshops to the people of the Strip following the aggression in May. She also produced her new feature film entitled “The Seven Waves.