Chérine Lakhdar is a French-Tunisian lawyer by practice but has chosen to carry out the role of executive producer since 2009 in both cultural and advertising sectors. In 2016, she founded with Guillaume Lucas and Damien Gires, HERVÉ: A communication and production agency dedicated to the creation of immersive content and events (vr/ar/xr). She is currently leading the opening of an office in the Maghreb with the collaboration of Zied Meddeb Hamrouni; creating reflection and joint action on innovative digital experiences between different cultures. Chérine brings creative, technical and artistic talents relevant to the success of projects to clients' production projects.