Mette Hoffmann Meyer is a Danish CEO and co-founder of the Why Foundation, a Peabody Award-Winning, public media organization that aims to support sustainable development by securing free access to reliable information for all citizens. The Why produces and distributes media content dealing with human rights and sustainable development, reaching hundreds of millions of people across the globe. Mette has worked with documentary film for nearly 30 years, and is the former Head of Documentaries and Co-Productions at the Tanish public service broadcaster. She is now focusing on modern-day slavery, as the campaign Why Slavery? launches this fall.